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    Brasov, Romania
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    (+) 40.761.018.866

Advertising campaign for the Rasnoavei Gorge "Tourism & adventure" project

A design was needed that would somehow transmit the feeling of adventure that tourists could have in the Rasnoavei Gorge from Rasnov, Romania. Starting off from what basically makes this place great, we put together a list of all things related to it (mountains, gorge, nature, hiking, mountainbiking, rockclimbing) then started pairing and assembling them to see what would come out. After experimenting a bit, we kind of got the idea of the final concept, but it's wasn't quite fine enough yet. Moving from pencil and paper to tablet and Photoshop we varried the ideas so that in the end we came to the result you see. Unfortunately, at a certain point - during the later web-design process - we were told that because the project had initially started off with another logo, it had go with it all the way and our concept remained just that, a concept. We were happy to expand our knowledge and learn from this process, being keen on doing similar work soon.

At first what I wanted was a website that would showcase the projects I had done over time. Then ideas quickly came forward and they resulted in: a new company, a new logo, a new website, new business cards and presentation folders, accreditation with quality management, all from a simple idea. The professionalism that Daniel Popa and his team convinced me to invest in advertising, a thing which helped expand my company and brand name. Thank you... read all »

At first what I wanted was a website that would showcase the projects I had done over time. Then ideas quickly came forward and they resulted in: a new company, a new logo, a new website, new business cards and presentation folders, accreditation with quality management, all from a simple idea. The professionalism that Daniel Popa and his team convinced me to invest in advertising, a thing which helped expand my company and brand name. Thank you Xander Advertising.

I recommend Xander Advertising for the professionals they are, the real cost estimates (that which was estimated was not exceeded, which made me decide to continue working with them) and especially the work quality. « done reading

Bogdan Preda
Brasov, Romania
Xander Advertising - www.xanderadvertising